Connected TV is the fastest growing viewer segment for YouTube, with more and more people now looking to consume YouTube content on their home TV set.

That presents a unique opportunity for creators and advertisers to align with more traditional, and more embedded viewer engagement processes – but in order to make the most of the bigger screen format, you need to consider how your content appears to TV viewers, and what you can do to optimize for it.

And this week, YouTube has provided some new tips on exactly that, with YouTube’s Creator Insider channel outlining five key notes to consider when creating content with Connected TV viewing in mind.

First off, YouTube says that you should be looking to upload your content in 4k.