TikTok really wants to make in-stream shopping a thing, following the success of its shopping initiatives in China, which have become the key revenue driver for local version of the app.

And while Western audiences have yet to warm to TikTok shopping, the platform’s not giving up just yet, launching a new push with a range of sellers designed to boost shopping take-up in the app.

As reported by Insider, TikTok’s currently inviting selected retailers to join its in-app shopping push, offering them big subsidies on shipping and sales to help maximize interest.