The power of TikTok continues to hold strong, even as a ban of the social media platform looms.

In its third annual TikTok advertising report, Disqo, the brand experience platform, conducted a consumer survey of more than 6,500 U.S. residents, finding that the brand’s engagement on the app is only growing.

In fact, 63 percent of consumers have positive perceptions of TikTok ads, with 14 percent reporting making purchases from TikTok recommendations on a weekly basis.