Reddit has announced some new ad options, as it continues to refine its business focus, with a view to maximizing its revenue potential.

Which has also seen it spark a new battle with users over API pricing – which makes this a somewhat oddly-timed announcement. But nonetheless, you now have some new considerations for your Reddit ad campaigns.

First off, Reddit’s launching Contextual Keyword Targeting, to help marketers get their ads in front of a broader range of users in the app.