The USP of Pinterest Predictions is that their searches reflect on future-facing trends that track a longer-term thematic evolution in consumer behavior & culture. This is because people are searching for inspiration on what action to take next, rather than where they are at now.

Key Trends include:
- Make it Big: Millennials & Gen Z are beginning to seek styles that match their bolder personality, a switch from latching onto the minimalist aesthetic over last few years– eg. Fluffy Hair or Sculptural jewelry. (+75% increase in searches for Sculptural Jewelry)
- Head to Glow: After skincare & haircare, Bodycare is about to have a big moment starting 2024. There is already an uptick in searches for luxury lotions & in-home spa experience.
- Inch-stones: In 2024, tiny triumphs will be celebrated & cherished instead of just the large milestones. While this trend is being seen in new-age parenting, it is something that is spreading across culture.
- Jazz Revival: Millennials & Gen Z are turning to more retro inspired themes from music, outfits, to dimly lit venues. (+180% increase in searches for Jazz Aesthetic Clothing)