OpenAI is introducing what one employee called an "incognito mode" for its hit chatbot ChatGPT that does not save users’ conversation history or use it to improve its artificial intelligence, the company said Tuesday.

The San Francisco-based startup also said it planned a "ChatGPT Business" subscription with additional data controls.

The move comes as scrutiny has grown over how ChatGPT and other chatbots it inspired manage hundreds of millions of users’ data, commonly used to improve, or "train", AI.

Italy last month banned ChatGPT for possible privacy violations, saying OpenAI could resume the service if it met demands such as giving consumers tools to object to the processing of their data. France and Spain also began probing the service.

Mira Murati, OpenAI's chief technology officer, told Reuters the company was compliant with European privacy law and is working to assure regulators.

The new features did not arise from Italy's ChatGPT ban, she said, but from a months-long effort to put users "in the driver's seat" regarding data collection.