LinkedIn has added some new elements to its Sales Navigator business dashboard, which will provide more insight into potential leads based on your existing client lists, along with new product interest insights that factor in LinkedIn activity.

First off, LinkedIn’s added a new ‘Account Hub’ functionality, which will prioritize your buyer listings based on various data points.

It could be a powerful way to tap into new leads, and maximize sales performance, by using key signals, sorted by LinkedIn’s system, to prompt action on profiles.

LinkedIn’s also integrating its ‘Product Category Intent’ info into its Sales Navigator, which will show you which products a potential buyer has shown interest in based on their LinkedIn activity.

For example, if a prospective buyer has visited several product info pages in a certain category, Product Category Intent will highlight that potential customer in your Sales Navigator display, which could help you tap into more opportunities.