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5 Aug 2024

Linear to Digital: YouTube grows in popularity as Ad Revenue rises by 13%

Deadline

Ruth Porat, Alphabet’s Chief Investment Officer and outgoing CFO, said the company was “pleased with the growth” by YouTube during the second quarter.

Speaking to Wall Street analysts during the company’s quarterly earnings call, Porat said the video platform recorded “healthy watch time growth” and “continued to close the monetization gap with Shorts,” the company’s TikTok rival. (She didn’t offer any specific numbers for those line items.)

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