As governments around the world express growing concerns about TikTok, its rival Instagram Reels is getting a series of updates aimed at creators. Meta announced today that it’s adding a dedicated destination for trending audio and hashtags on Reels, expanding gifts on Reels to more countries, enhancing Reels editing tools, adding new metrics and more.

With this latest update, creators will be able to see the top trending songs on Reels. They will be able to see how many times the audio has been used and then tap it to use it themselves or save the audio for later. Creators will also be able to see what the top trending topics and hashtags are on Reels. To access the new dedicated destination for trending content, creators have to navigate to their Professional Dashboard and select the “Check today’s Reels Trends” option. From there, they will be taken to a “Reels Trends” page where they can find trending audio and hashtags.

Instagram is also expanding access to its Gifts monetization feature to creators in more countries in the coming weeks. The feature will be rolling out in Australia, Canada, France, Mexico, New Zealand and the United Kingdom. Gifts, which first began testing last year, allows fans to provide a favorite creator with direct monetary support in the form of themed virtual gifts.

Creators are also going to get access to new Reels insights to better understand how their content is preforming. First, Instagram is adding a new “total watch time” metric that captures the total amount of time a reel was played, including any time spent replaying the reel. Second, creators are going to get access to a new “average watch time” metric that captures the average amount of time spent playing a reel, calculated by dividing watch time with the number of total plays.

The new updates come at a time when it would make sense for Meta to try to capitalize on the growing scrutiny around TikTok, which has been banned on government devices by numerous countries around the world and currently faces a potential ban in the U.S. Given these circumstances, it’s not surprising that Instagram is beefing up its rival product and making it more appealing to creators.