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28 Feb 2024
Google Debuts Virtual Try-On for Clothes With a New AI Shopping Feature
The Keyword
When you try on clothes in a store, you can immediately tell if they’re right for you. And if they’re not, a sales associate can swap them out for pieces with different colors, styles or price points that better match what you’re looking for. Before you know it, you’re leaving with an outfit you love.
You should feel just as confident shopping for clothes online. So today we’re introducing two new features that bring this fitting room experience to you: Virtual try-on for apparel uses generative AI to show you clothes on a wide selection of real models, while new filters help you find exactly what you’re looking for.
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