Established in Manchester in 2015 by founder and CEO, Hyrum Cook, ADANOLA has been garnering a cult following with sell-out collections, product waiting-lists and high-profile fans including Rosie Huntington-Whitely and Kaia Gerber.

The brand is known for its graphic logos and its grey marl ADA hoodie is one of its most recognisable products, while its Ultimate Black Leggings are its best-seller having achieved a monthly sales increase of over 190% across the last 6-months, averaging on 16 pairs sold every hour.